Boyoung Lee
Generative AI Media Artist, Founder of Deepsee
Boyoung Lee is a digital media artist and designer whose practice bridges the dynamic worlds of art, technology, and design.
Specializing in generative AI, she creates immersive experiences that investigate digital paradoxes, exploring how technology simultaneously advances and challenges human creativity and community values.
Lee's project portfolio spans diverse sectors and mediums, reflecting her versatile approach to digital media. She has conducted research in NFT and blockchain strategy, focusing on innovative applications of digital artworks for branding in emerging digital ecosystems.
Lee has created branding art pieces for prominent South Korean figures, such as globally recognized football players, combining cultural identity with sophisticated digital design.
Additionally, her expertise in IP development is highlighted through
her collaboration with a leading Taiwanese e-commerce brand, where she crafted digital branding assets that elevate the brand’s narrative in the Asian market.
Each project underscores Lee's interest in leveraging technology to tell stories with global impact. Her latest installation, 0&1, received critical acclaim for its reflective exploration of digital and physical spaces, reinforcing her commitment to connecting traditional narratives with digital innovation.
Biography
Boyoung Lee, 2018 Royal College of Art alumna, founder of Deepsee Digital Creative Group, and Generative AI media artist, is based in Seoul and collaborates with companies in Taiwan and the UK. She showcased her work at the 2024 London Design Festival and the Dubai AI & Web3 Festival.
Her design philosophy centers on deeply understanding a brand's story with a humanistic approach, using advanced technology to create content that reflects her research on how human creativity should unfold alongside technological progress. Lee believes that technology should ultimately benefit humanity, emphasizing human creativity within the digital paradox and striving to balance innovation with empathy.
